Provide information and support to enable stable and loving parent-infant relationships, through the promotion and protection of breastfeeding and attuned responsive formula feeding
Improve breastfeeding rates and overall duration of breastfeeding in Dorset to reduce inequalities and significantly improve the health and wellbeing of mothers and babies
Work with system leads to inform the delivery of transformational initiatives to improve our local service offers to ensure they meet the needs of our population and are inclusive and assessable for all
Ensure our workforce has training opportunities in maternity, health visiting, and community partnerships. Equip staff with skills and knowledge to support women, birthing people, and families in leading healthy lifestyles before, during, and after pregnancy, focusing on breastfeeding, infant feeding, weaning, and child nutrition.
Adopt the CORE20PLUS5 approach to reduce health inequalities at the system level. Align with key priorities from the Integrated Care Board Joint Forward Plan, focusing on preventing 55,000 children from becoming overweight by 2040.
Empower families to feed their babies safely in community and work environments and lead the way as a system to adopt and implement the principles set out in the Breastfeeding Friendly Scheme and UNICEF recommendations
Councils have designated officer or health professional with overall responsibility for the Healthy Start Scheme and increase the uptake of Healthy Start Scheme for eligible families, to meet the national target
Adopt a system approach to progress through each stage of Baby Friendly Initiative Accreditation for trusts, health visiting and family hubs and achieve sustainability standards
Develop a fully integrated rapid access Pan-Dorset Tongue Tie Services
Peer Support – to allow flexibility of service delivery to include innovations such as partnership working with volunteers, co-delivery of support for mothers on postnatal wards and NICUs
Establish a pan-Dorset specialist infant feeding service to support parents and families with more complex feeding issues
Improve our antenatal education and weaning programme offers and develop comms to target those least likely to engage
Work in collaboration with system organisations to develop and streamline plans, pathways, policies and procedures to support the implementation of the strategy
Develop and co-deliver communication and digital plans throughout the life span of the strategy