Dorset Council A-Board advertising policy, requirements and conditions

Policy

Policy statement

Dorset Council, as the Highway Authority, has a duty to promote the safe use of the highway by keeping it clear of obstruction. Whilst the council has only very limited legal powers to authorise the erection of A-Boards on the highway, it can choose the degree to which it actively enforces against their placement.

Dorset Council recognises that many local businesses use a-boards to advertise their goods and services and wishes to support this as long as certain conditions are met to avoid nuisance and hazard to highway users.

This policy was authorised by Cabinet of the former Dorset County council on 3 April 2013.

Policy objectives

to ensure that a-board signs are erected in a safe manner and do not obstruct the highway
to support Dorset’s economy by helping local companies to advertise their business and services
to ensure a consistent approach is taken across the county to the “management” and the use of a-board advertising signs

Key influences

the need to support Dorset’s economy
Highway Act 1980
Town and Country Planning Act 1990
Equalities Act 2010
Dorset Council's unauthorised signs policy

Legal basis

Dorset Council has the power to remove any items, including signs, placed within the highway that are a nuisance or a danger to highway users (including causing a danger by obstructing view) under section 149 of the 1980 Act. If the sign constitutes a danger to highway users the sign may be removed under section 149 even if it is not in direct contravention of this policy.

It is an offence under section 137 of the Highways Act 1980 to wilfully obstruct free passage along the highway. This would make the sign owner liable for a fine, but does not entitle the Highway Authority to remove the sign.

It is also an offence under section 132 of the Highways Act 1980 to “affix a sign, picture or letter onto the surface of the highway, a tree, structure or works in or under the highway”. The owner would be liable for a fine and the Highway Authority could remove the sign. The sign cannot be destroyed or sold unless a court order is first obtained under section 149 of the Highways Act 1980, as above.

This Policy is linked to the Dorset Council unauthorised signs policy.

This policy is written with the Equality Act 2010 and Dorset Council’s equality policies in mind.

Definitions and Scope

All a-boards are a type of unauthorised sign with the potential to cause a nuisance or obstruction to highway users, especially those with visual impairment or other disability. However, if certain conditions are met when a-boards are erected by local businesses it may be possible to balance their commercial needs with the needs of the wider public using the highway.

When the required conditions are met, the council will not actively enforce the removal of a-boards unless the board is felt to constitute a nuisance or a danger.

If the conditions are not met, the council will take reasonable steps to remove these signs and recover all reasonable expenses incurred in accordance with their powers under the Highway Act 1980.

The erection of a-boards in certain locations can cause friction between traders and highway users, therefore it is important that this policy is enforced consistently across the county whilst retaining a degree of sensitivity to local needs.

Outline of process

Dorset Council will not grant licences for a-boards, therefore there is no defined process.

Measures of Effectiveness

fewer numbers of complaints received about a-boards
a limitation on the use of A-Boards and evidence that those being used are erected in more appropriate locations
records that show a consistent approach to a-board enforcement across the county

Conditions

These conditions are non-negotiable and failure to meet these requirements will result in the removal of the A-Board in accordance with the Highway Authority’s powers under the Highways Act 1980.

a-boards must be in good condition and appear professionally made (for example, proper sign writing, painting / printing) and will not contain offensive content
boards should not exceed a maximum height of 1.2m and width of 0.6m.
the A-Board must be 2 sided, or otherwise freestanding, creating an “A” shape or easel effect. Other designs which achieve the same purpose, such as a board suspended from a top-rail within a frame, is also acceptable. The structure must be of sufficient weight or design to prevent it being blown over in strong winds. It should not be on trailer wheels or other trailer-type device, leant against a wall or be a rotating cylinder
a-boards must allow a minimum of 1.8m of free passage (increased to 3.5m in pedestrianised areas) when placed on the pavement and the position must be consistent on a day-to-day basis. A-Boards should not be placed on grass verges
a-boards must not impede vehicular and/or emergency access or impede sightlines
only one A-Board will be allowed per customer entrance in the premises
where a business has its own private forecourt adjacent to the highway, any A-Board shall be placed wholly within this forecourt
when erected on the highway, A-Boards must be positioned immediately outside the premises and as near to the premises as possible
a-boards on roundabouts, pedestrian refuges or central reservations will be considered a danger and will be removed immediately in accordance with section 149 of the Highways Act 1980
a-boards must be taken in at night or when the business is closed
A-Boards must not be attached to street furniture, trees or other items of infrastructure within the highway (including pavements)
where an accumulation of A-Boards and / or other advertising techniques result in the pavement not being easily accessible, all must be removed until agreement is reached as to what is acceptable
businesses wishing to erect an A-Board on the highway must have at least £5 million public liability insurance and be able to produce a copy of a valid when requested to do so